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SM Land Group

The group is privately held with diverse interests in property, food and beverage and technology based businesses. Their last rebranding exercise had been conducted some 6 years ago and it was time for change. With Pertama Residency coming up, it was time for a change. We had the pleasure of working on all their CNBC International Property Awards submissions as their new in-house outsource corporate communications agency. We also went on to refresh their company profile which was completed within 36 hours in order to meet an urgent need at the time. This is maintained and produced in small batches with the latest updates incorporated. All communications reflect the group's buyer market and target niches. This is even apparent in our handling of the group and project websites which are stunningly modern, with a fresh, young, easy feel. Project websites are more adventurous and playful incorporating more interactive elements that make for a memorable online experience. An important criteria in any brand building exercise.

Micro Project Website
Group Company Profile
Group Company Profile
CNBC Submission
CNBC Submission


Designed to reflect the persona of the development, the website is very playful yet simple, with an avant-garde appeal loved by its young, up discerning buyers targeted by the company.


Produced in 36 hours, this limited digital print profile is regularly updated and serves to keep key stakeholders including investors, business partners and senior government officials abreast on plans for the company's upcoming projects.


Undertaken for the group's Pertama Residency project, our submissions swept the awards winning in all 3 categories – Best Project Marketing (5 Stars), Best Interior Design (5 Stars) and Best High Rise Architecture
(1st Runner Up).