public relation

Careful strategising and manoeuvring dictates the success of all pr activity, the longer the engagement the better the strategy deployed and the greater the ROI. The true value in pr lies in the message carried, both actual and underlying, the ability to use this to change public and industry perception to establish credibility and trust.

 

Business to Business Communications

If you are feeling your channel margins squeezed, or want to create a new niche for something you competitors can't offer, or if you are looking at ways to improve customer loyalty and consequently the rate of repeat business you'll be surprised at the results a carefully strategized campaign can achieve.

 

 

Consumer Marketing Communications

Consumers are becoming increasing sophisticated and so traditional business objectives are now much more difficult and complicated to achieve, like increasing market share, launching an iconic brand or product, raising sales and revenue. Publicity is not about window dressing and does not have to be entirely intangible in value, clear and effective results in several aspects are the norm.

 

Issues & Crises Management

Know what how great the precautions sometimes accidents happen! Employee injuries, an accident involving customers or the public, a lawsuit or legal judgement, a public protest, a environmental disaster, a lapse in ethical conduct by a supplier, employee, management. Talk to us about managing the impact of a such problems.

 

Community Relations

Often business aspirations and communal concerns pave the way for clash in interests. In these circumstances communication is vital towards maintaining clarity, dispelling rumours, calming nerves and keeping a channel of contact open. Sometimes it is quite the opposite, if you actively want to engage the community; as a part of a marketing, branding or other strategy or objective; speak to us.

 

CSR Communications

 

If you are keen on establishing a CSR routine or have one that needs implementation we can help. Because there is a need to share these efforts and visions with your stakeholders and the general public we work with the media to lend a voice to the cause or causes you support.

 

Financial Communications

 

If you're doing well or too well; if you're in distress; if you're under investigation; if you are undervalued or overvalued; remember damage control is better than fighting fires! You'll fare far better. Of course we also do the usual communication of financial results etcetera.

 

 

corporate Communications

We handle the entire spectrum of corporate communications work that includes Award Submissions such as the CNBC and FIABC Property Awards, Government Proposals, Business Presentations, Coffee Table Books, Editorial Services, Magazines and Newsletters. Some of Malaysia's most trusted names in Property Development, Shopping Mall operation, Accounting and Advisory and Luxury Lifestyle Retail rely on us to create these key collaterals to ensure they can effectively communicate with their stakeholders.

 

 

Change Communications

 

Undergoing a corporate reorganisation or restructuring? Changing CEO or business direction and philosophy? Refocusing your operations? Ask us about how you can effectively communicate this to your key stakeholders in an effective and clear manner.

 

Human Resource Communications

 

Are you having a hard time finding the right talent? Can't seem to get enough eligible applicants? Loosing quality employees and prospects to bigger competitors? Talent is one of the biggest problems we hear clients complain and hey you are who you are, so what if you're not the biggest name? Contact us for a free consultation and find out how we can help you attract the talent you need.

 

Public Affairs

 

Lobbying government for something and tired of waiting for months or even years on end for things to materialise? Talk to us about how different facets of pr can be deployed to your advantage.

Media Communications

With an established in-house editorial desk we are very quickly able to create, disseminate and publicise a variety of press and media communication materials including press releases, position statements, key announcements, commentary, comprehensive and customised press kits, feature stories and article, coverage pitches, speeches and media monitoring among other things.

 

Media Events

We regularly handle press and media events including media luncheons, press conferences, media previews, media product and service launches all designed to enthral, entertain and position the brand or company in the public eye.

 

 

 

 

 

 

 

 

creative design

 

Brand Concept

The brand concept establishes the shape a brand will take and the direction in which it will develop and grow. It will ultimately define everything from the value proposition to the pricing to the manner in which it is marketed and sold. This is the most fundamental aspect of building a brand, talk to us if you‘re looking

to launch an iconic brand.

Brand Strategy

With competition becoming more and more intense, consumer expectations continue to rise and evolve so that businesses now must take great pains to effectively target their consumer for long term success. If you’re looking for ways to create your unique brand experience but don’t know what to do , call us for a no obligation consultation.

Brand Identity

If you’re looking for ways in which your customers can clearly visualise and interpret the experience and promise of your brand then translating the brand concept and strategy into a clear and effective identity for your business is vital. Ask us how we do it!

 

Brand Alignment

When you’ve been around a long time or if you have been growing organically or if you’ve just plain been using too many agencies and creatives, things start getting messy and blurry. Wasn’t that blue on your logo originally turquoise? Isn’t it odd how the font, design and concept of your company profile, website and annual report differ so much? When your brand starts accidentally evolving you need to align it, and fast! Going in all directions visually can lead to confusion and when customers cannot clearly identify with the brand or the brand itself then you’re really in trouble. Ask us how we are helping prominent personas and brand carry out this exercise.

Brand Promotion

 

If you’re looking to drive growth and sales through the right combination of events, advertising, brand loyalty activities, promotions and marketing carefully targeted for maximum effectiveness, then you’ve come to the right place!

 

 

 

 

 

 

 

 

 

 

 

 

 

corporate

branding

 

Advertising and Promotions

Whether it is a campaign you’re looking for or a brief targeted exercise with a single specific objective, our creative team strives to deliver quality ad concepts and captivating visuals to suit your needs.

Above the Line

Our creative division works seamlessly to deliver mass media campaigns or solutions through outstanding print, publishing and website or interactive collaterals. As a integrated communications agency we are able to, if permitted, tie in traditional and online public relations to support and greatly enhance the overall results.

Below the Line

Identity work targeted at Customers and stakeholders is another area of speciality. Supported by Corporate Communications, great editorial is combined with great design for outstanding company profiles, annual reports, in-house magazines or newsletters. Point of sales A&P collateral such as brochures, posters, flyers, promotional giveaways and gifts as well as New Media work like e-commerce websites, online advertising, social media marketing and branding are all very much our forte.

Media Planning & Buying

We handle media buying for all major print, online, television, radio and outdoor media within Malaysia and Singapore. We also have tie-ups with several publishing groups in India, Hong Kong and the UK. Call us for a discussion.