• Rebrand New Identity
• Digital Directory
• Corporate Logo Design
We were honoured to have been charged with managing the rebranding exercise of Malaysia's oldest and most established chamber of commerce, the 173-year-old Malaysian International Chamber of Commerce and Industry (MICCI).
BUSINESS ADVOCATE LOGO // NEW IDENTITY COLOURS
We launched MICCI's new Identity. While maintaining the current logo, it was agreed that all the chamber's key communication and brand assets – the bulletin, the website, the member's directory and guides, the stationary, the chamber profile all had a dated design and needed to be reconceptualised and simultaneously brand aligned for consistency.
DIGITAL MEMBERS DIRECTORY
We encouraged stopping the print production of the member's directory and reverting to a better designed and improved e-version on CD. This would result in significant cost saving on print and is an important step in reducing the carbon footprint of the chamber's operation.
THE BUSINESS ADVOCATE
When the MICCI agreed to begin its brand transformation, a great deal of research, thought and brainstorming went into it on both our parts. How can the chamber operate more cost effectively while achieving the same or more? How can cost consuming brand assets become self supporting or even be turned into income generators and contribute positively? How can we attract new members more easily? How can we improve retention and drive the value and benefits available to existing members?.
What ensued was an end to "The Bulletin" a bi-monthly newsletter and the birth of " The Advocate " a quartely business magazine. Following this all key communications from the chamber website directory to its sub-brand logos were realigned.