Industries of national importance, multinational corporations, government linked agencies or companies, government departments or ministries may are particularly susceptible to public scandals, political maneuvering and management, project or business specific issues. Managing public opinion, ensuring quality relations with the government (for private sector businesses) or within government and government linked entities is vital to the smooth functioning of their business. Our role at SJA Public Relations is to manage these sensitivies for our clients, to positively influence public opinion and to establish private sector clients as ideal partners to government initiatives and vice versa, where appropriate, the public sector, as a partner with experience, financial support or other resources and initiatives. These joint efforts can help responsibly change the economic, social and political landscape for the betterment of the people (or as we Malaysians say, the Rakyat).
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