Good media relations set the foundation for solid and successful public relations campaigns; we work closely to create compelling stories, pitches and news angles that meet the client's strategic objectives and the media's interest. Media relations is significantly more sophisticated than many give it credit for, beyond the basic liaising with media and organisation of media events, interviews and briefings we take great care and interest in where the story is going.
Beyond distributing releases and evaluating opportunities for editorial placements, the experience of the journalist, the quality of their writing, their reputation and readership following are all taken into consideration to maximise the impact, value and quality of the publicity.
That is to say, we aim for publicity that is effective, reaches the key audience it is intended for and is therefore positioned to be noticed and appeal to key stakeholders which invariably should result in the client meeting their key business objectives.
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