Public Relations

"If I was down to my last dollar, I'd spend it on public relations."
- Bill Gates, Microsoft Founder

a.

Crisis Management

We believe in prevention and preparation; media training, communications sensitivity training and crises management training are central to good business practices for many industries and companies. Central to this is having a well-prepared executive committee and clear procedures for all company personnel.

In a crises its essential to get things right at the onset, keeping quiet is an admission of guilt and saying the wrong things will inflame the situation, SJA has considerable experience we are happy to share to obtain a positive outcome for you.

We've handled many community related issues for developers such as the Atria Shopping Mall in Damansara Jaya by OSK Property Holdings Berhad, as well media blackouts and advisory for Oil and Gas and Industrial companies such as Namfatt Corporation Berhad, where prior to its delisting, we were able to get our client time to negotiate with their creditors and key stakeholders without the influence of negative publicity, which has a huge and mostly negative impact on the confidence of the market and stakeholders. In various other capacities we provide advisory and assist the corporate communications departments manage their key messages and responses to challenging situations.

"Nobody cares how much you know, until they know how much you care."

Theodore Roosevelt

b.

Strategic Repositioning

The positioning or repositioning of a company determines its current and future market standing, by influencing the perception of its consumers and stakeholders over a period of time a business, person or organisation can be seen in a different light. In a position, higher, lower or laterally removed carefully executed, may allow one to raise prices, increase market share, improve their per client transaction value and amount among many other things.

It can lead to improved profitability, ease growth constrains such as talent acquisition and retention, and elevate morale and productivity within the company. An agency offering a high level of expertise will generally shape their client's business future through a partnership and collaborative effort where strategic positioning or repositioning is created through the agency's work over a period of time. Our work with clients like UHY Malaysia, TFDC and Holcim Malaysia are recent examples of successful business maneuvering and positioning drive by SJA.

"Public relations is about reputation - the result of what you do, what you say and what others say about you"

Institute of Public Relations

c.

Establishing Credibility

Unlike advertising which allows you to blow your trumpet, showcase your products or services and draw interest in promotions or offers you are running, Public Relations has a very different role. It establishes credibility, it tells the company's story, and it builds trust, respect and creates awareness and identity in the mind of the consumer or client.

In this way, Public Relations forms the very essence of a company's reach to its key stakeholders; it creates direction and gives the body and substance that forms the core of any communications or marketing exercise.

"Some are born great, some achieve greatness, and some hire public relations officers."

Daniel J. Boorstin