The account was secured after a 6-way pitch for innovative ideas on establishing UHY as a major player in the market. When we began work, the management was keen on a four page pull-out in a major newspaper – The Star and a small event launching the new brand. We spun this around opting to, with management approval, utilise the budget for an aggressive medium term public relations campaign, supported by a limited series of strip advertisements at the front page of Star Business and a more extensive press conference. The result was astounding. About RM700,000 worth of publicity in just a 100 days and a fantastic ROI of about RM16:RM1 in fees. UHY enjoyed significant coverage on TV3, NTV7, all major dailies especially the Sin Chew Daily where UHY enjoyed coverage on the front page of the business section and two full inside pages in an extensive interview with Senior Partner, Alvin Tee. More recently we secured an interview with Bloomberg Business Week and are targeting key international and regional publications aside from local media.
UHY REBRANDS AND UHY LAUNCHES FLVS - UHY DIONG IS NOW SIMPLY UHY
Coverage of the July 1st 2010 TV3 Press Conference on the rebranding of UHY Diong to UHY in Malaysia.
SIN CHEW DAILY'S INTERVIEW
Major Coverage in the front pages of Sin Chew Daily's business section in an exclusive interview on the launch of UHY's FLVS Division.
PRESS CONFERENCE COVERAGE
The coverage that followed the press conference catapulted UHY into limelight and has since created a buzz in the business and financial community resulting in business enquiries which have since added to their growing client base.
PRESS CONFERENCE
UHY's rebranding launch press conference saw full out attendance by the media who packed the presentation room and later mingled with the directors and management of UHY